everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Sugar and cocaine aside, it’s a beverage. An alternative to water or wine.
Look up what it was when it was founded. Then add the timing and customer adoption, and then learn about marketing and brand recognition strategies from the people who wrote the book.
Coke is the iPhone of beverages.