everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Coca Cola Solves a problem, but not for the 21st century person.
It solves it for the 200.000 year old homo sapiens who has an instinct embedded that whenever you have access to calories, to ingest as many of them as possible as you never know when you will be having access to them next, especially if they are in the form of glucose as in the environment this form is rare in large quantities.