Hey everyone in the entrepreneurial community! I’m a co-founder of an agency that specializes in social media operations, and we’ve increasingly integrated AI into our workflow. My colleagues use a mix of AI subscriptions like GPT, PromptPerfect, surferseo, and everything in between.Almost everyone on our team is now using AI tools for various tasks.
However, during recent client meetings, especially with some of our Fortune 500 clients in the FMCG sector, I noticed a diverse range of attitudes towards AI usage. These companies often have internal regulations that limit direct use of AI tools by their employees, which in turn affects how we handle their accounts.
Despite these restrictions, AI tools like ChatGPT and Midjourney have significantly boosted our efficiency, especially vital for a startup team like ours with limited human resources. These tools are becoming more powerful and increasingly influence our work approach. But, to be honest, using AI still has its barriers. We’ve also started using auxiliary tools like PromptPerfect, especially for crafting effective prompts, to fully leverage the potential of these large AI models. So there are two aspects of using AI tools, one is AI models, one is to use AI powered assistant tools.
This shift in how we work with AI has led me to ponder a few questions:
1.)How are you integrating AI capabilities into your social media operations?
2.)For those who have embraced AI tools, how is your team advancing their application at the
organizational level?
3.)When facing clients’ distrust in AI-managed processes, how do you address and mitigate these
concerns? Do you think it makes sense not to tell client about how we use AI?
I’m curious to hear from this community. Are you adopting these AI tools, and how are they impacting your business? How do you handle skepticism about AI from users or clients? Let’s discuss the practical application of AI in our entrepreneurial efforts and how it’s shaping our strategies.
Integrating AI into business operations, especially in sectors like social media management, can indeed bring about significant advantages in terms of efficiency and effectiveness. However, skepticism about AI is not uncommon, and addressing clients’ concerns is a crucial aspect of fostering trust. Here are some strategies to handle skepticism about AI from users or clients:
Transparency and Education:
Be transparent about your use of AI tools. Educate clients on the specific AI technologies you employ, how they work, and the benefits they bring. A clear understanding of the tools and their capabilities can alleviate concerns.
Demonstrate Value:
Showcase tangible results and the value AI brings to your social media operations. Provide case studies or examples of successful campaigns or projects that were enhanced by AI tools. Concrete evidence of positive outcomes can help build confidence.
Address Misconceptions:
Many people have misconceptions about AI, often fueled by media portrayals. Take the opportunity to dispel common myths and clarify how AI is used as a tool to augment human capabilities rather than replace them.
Highlight Human Oversight:
Emphasize that AI is a tool that works in conjunction with human expertise. Highlight the role of your team in overseeing and guiding the AI processes. This human-AI collaboration ensures a balance of creativity, intuition, and analytical capabilities.
Data Security and Privacy Measures:
Address concerns related to data security and privacy. Explain the measures you have in place to protect client data and ensure compliance with relevant regulations. Assure clients that ethical considerations are central to your AI implementation.
Offer Training and Support:
Provide training sessions or workshops for clients to understand the AI tools better. Offer ongoing support to address any questions or concerns they may have as they become more familiar with the technology.
Start Small, Show Success:
Consider starting with smaller projects where the impact of AI can be demonstrated more easily. As clients witness positive results, they may become more open to embracing AI in broader aspects of their operations.
Position AI as a Collaborative Tool:
Frame AI as a collaborative tool that enhances productivity and creativity. Emphasize how AI can handle repetitive tasks, allowing your team to focus on strategic and creative aspects of social media management.
Involve Clients in the Process:
Involve clients in the decision-making process regarding the use of AI tools. Solicit their input and preferences, and demonstrate how AI can be tailored to meet their specific needs and objectives.
Seek Feedback and Adapt:
Actively seek feedback from clients about their concerns and experiences with AI. Use this feedback to adapt your approach and address any issues that may arise.
Ultimately, building trust around AI usage involves open communication, transparency, and a focus on delivering value. By demonstrating the positive impact of AI on social media operations and actively addressing concerns, you can foster a more positive and collaborative relationship with your clients.Your Fortune 500 clients have legal departments. That’s likely where the hesitancy comes from.
There is a lot of legal uncertainty about AI and AI generated content. The simple fact that AI generated images and text have zero copyright protections, for example, could put clients off.
The WGA and SAG-AFTRA strikes were all over the news for months, and AI was front and center. Businesses see that and understandably have concerns.
This is it. Also, large companies don’t allow their employees to use ChatGPT and similar due to potential leaks of proprietary data. They’re conservative with the tech because they have a lot more to lose than a small company leaking their social media ad spend.
ChatGPT showing other users’ chats a few months ago didn’t help with this.
Other than IP (and everyone using the same AI programs spitting out the same marketing copy), I would also be concerned over governance and biases. Companies barely have a grasp over data governance and biases in less sophisticated models, so we can’t expect better from people using AI.
Sometimes just putting a system in place to step through whatever concerns your clients have can help advance the conversation along in your favor.
My team is also using all the tools you mentioned, such as PromptPerfect. I think whether or not to disclose the fact of using AI to those clients depends on tasks or if their private data has been used. For us, it is more about product concept design, for example, I use PromptPerfect to generate effective prompts to generate product concept images on Midjourney without using any of the clients’ data. It is more about accelerating the process of decision-making cause we don’t need to spend 1 month to get some concepts for client’s to know their preference. Or sometimes we use it to make the mood board without any more cost on design. I feel it’s totally fine to use AI in this situation.
Why would your clients know what tools you use to do your job?
By listening to them lol. AI is just the next bitcoin-style ponzi scheme designed to separate suckers from their money.
To be honest, as a business owner implementing these new changes, you are probably eager to let them know you are using AI because you think it makes you seem ‘ahead of the curve’ and like an agency which is modern and forward thinking.
In reality, you’re likely using AI to streamline your ops and make things quicker on your end. You don’t need to necessarily tell them about your AI usage, or the extent there of.
I’m not telling you to lie to them. But you don’t need to lead with the fact that you’re using AI if they don’t want you using AI.
People are coming around to realizing that AI text generation is low quality in it’s current form.
GPT doesn’t know when it’s wrong and also has the inability to write creatively outside of the lines - and it’s easy to spot.
if they do not want you to use AI charge them more
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I sense an opportunity. For every charlatan selling snake oil in an overcrowded market, sell them compliance and data security. A chrome extension that stops employees from uploading secure data. While the mob is rushing towards the trend, Buck it and embrace the skepticism.
Chat GPT is not great at following instructions and cannot count for shit.