Honestly I believe this is a market that needs to be filled everywhere… All sorts of things like remote and in person services, and any range of things like chiropractors, dentists, etc who can come to them at their home. Maybe even going as far as replacing services like doordash/Instacart too, or possibly having some kinda non-profit situation who helps to pay for those things for them… This is something you’d be surprised how many people suffer from, yet have absolutely no assistance, even simple things like bringing groceries and having those costs offset/covered somehow, or maybe some other ideas…
Let me know what you think lol
My client decided to stop trying to reach this audience. I create online courses and still believe this population would benefit from online courses and interaction, so I’d still like to reach them. I think it would take something like television ads. A lot of the As Seen on TV stuff was designed for people with disabilities and then is generally marketed so they can reach people who may not admit they need specialised devices. That’s why people in those ads are so “clumsy.” I think that kind of blanket ads approach would be the way to reach this market, and possibly also using humour like that to make it approachable.
Yeah great ideas. Nowadays probably more phone based ads like tiktok and social media though, but I hear what you’re saying
Idk, maybe I’ll just go for it and if it goes nowhere then so be it
When you start a business you throw a lot of spaghetti at the wall and see what sticks. Do what’s in your heart, just keep swimming, and eventually your focus will get clearer.