I can’t help myself to think that nowadays, products UX/UI level is so high, that even for B2B products, people have expectations.
I would certainly not use a product that looks and feels crappy even if it solves my needs.
I could possibly don’t see how it solves my needs if it does it in a crappy way too.
What are your thoughts?
When you’re new to the market either its experience (ui/x) or the product’s problem-solving capability are the main factors that are going to define the future. Even if your product looks bad, if it solves the problem, people might stick for a few days or even months. But after a certain time, you have to fix the experience issues to keep them happy. Otherwise, when you try to scale, this will be the main roadblock. It doesn’t have to be something extraordinary. It should feel fresh and simple. This is what I learned from my experience at a start-up.
This is exactly how I see creating new product, you said it perfectly!
Building solid base and system that allows to ship simple features with a future proof UX