My sister in law opened a brick and mortar retail business a few months ago, specializing in bedding and linens. She doesn’t have any business experience, let alone a high school diploma. To put it simply, she has no idea what she is doing, and her business isn’t doing very well.
Are there any books I can recommend to her to help her educate herself past her current strategy of “if you build it they will come”. Her business isn’t even in a good location in the city, as it only has summer traffic.
Thanks in advance 🙏
In my opinion, she doesn’t need to worry about books right now. She needs to focus on treating every single person that walks in as if they’re the most important thing in the world. And ask for referrals!