I was walking by the San Francisco Swatch store and dropped in to take a look at the Blancpain collaboration. The Swatch employee said they still only had limited colors of the MoonSwatch available but every color of the Blancpain was in stock. I’m not interested in either but it confirmed my suspicions that the Blancpain isn’t nearly as popular as the MoonSwatch, especially at the higher price point.
Seamaster would get great but Swatch Group is desperate to make Blancpain relevant. So far, no good.
They could have tried a lot of other things first.
They should start by shrinking the FF 3 millimeters
Yeah they completely missed the memo that people don’t want big watches anymore.