I was walking by the San Francisco Swatch store and dropped in to take a look at the Blancpain collaboration. The Swatch employee said they still only had limited colors of the MoonSwatch available but every color of the Blancpain was in stock. I’m not interested in either but it confirmed my suspicions that the Blancpain isn’t nearly as popular as the MoonSwatch, especially at the higher price point.
Not that many people know about the Blancpain as brand. More people probably know what a speedmaster at a glance than know what a Blancpain is. On top of all of that, the MoonSwatch/Speedmaster looks better.