I was walking by the San Francisco Swatch store and dropped in to take a look at the Blancpain collaboration. The Swatch employee said they still only had limited colors of the MoonSwatch available but every color of the Blancpain was in stock. I’m not interested in either but it confirmed my suspicions that the Blancpain isn’t nearly as popular as the MoonSwatch, especially at the higher price point.
$50 when Swatch launched is $155 dollars today. It’s called inflation.
I swear I remember being able to buy a pretty decent swatch for like $25 in the 00s which is barely $50 in today’s money.