I was walking by the San Francisco Swatch store and dropped in to take a look at the Blancpain collaboration. The Swatch employee said they still only had limited colors of the MoonSwatch available but every color of the Blancpain was in stock. I’m not interested in either but it confirmed my suspicions that the Blancpain isn’t nearly as popular as the MoonSwatch, especially at the higher price point.
It did succeed in driving some of Blacpain’s few loyal customers away from the brand, so as a shot to one’s own foot it was really brilliant.