Hello -
I want to start a business but use TikTok and most likely instagram to eventually market my workout guides.
I’m a woman that built her figure through weight lifting however I’m a bit camera shy. I want to get over that try to make content that’s gonna help women that are afraid to workout & join a gym to want to workout instead of getting on a table and cutting themselves up.
How does one aesthetically do this?
What’s a variety I can do?
The plan I had sounded lame, but I was gonna make at least 3 posts a week:
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Motivation Mantra Mondays - I can discuss mental health and overcoming barriers that’s preventing you from being the best version of you
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Take it the Top Tuesdays - upper body related workout filming
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Wagon Wednesdays - I explain glute building/ lower workouts and proper form
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Thick & fit Thursdays - A Hiit/Agility/Cardio day filming where I offer various cardio workouts that are fun and different to help people with their deficit or body recomp
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Fit Essentials Friday - going over supplements, workout clothes & additional workout equipment that can help accelerate your process
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Savory Sundays - Meal tips
(If it sounds bad, please let me know)
The goal is to create PDF ebooks and eventually sell my own equipment and clothing line later internationally.
copy fitness models like Anllela Sagra and add your own twist
You need to stand out. Don’t make the content boring. If it’s educational, try to find a way to create content that is funny or unique.
Boring content on TikTok, even if it’s educational never go viral or even get views.
however I’m a bit camera shy
The only way to get over this is to just start. They may suck but just start! You could probably do with a better lighting setup, or a better filming setup, or a better plan for a script, or a better editing setup etc etc etc.
Just start! Even if what you first make never sees the light of day, just start!
P.S. Did I mention…just start?!
Seems like everyone else just wears leggings and squats back to the camera a few times and just go from 0 > 100k overnight
I recently made a website for my client pilatesmini.com she is almost doing the same thing. Start selling from the start alongwith providing value to the viewers.
Also, there is one idea I would share with you but not here that can 3x sales with ease with minimal effort but requires consistency.