First, this isn’t a marketing post.
If you are a rural/agri entrepreneur in tourism, how do you get customers? What marketing did you do to get your first few customers?
In Australia, typically they just have an oversized object and use it as the tourist attraction
https://bigbanana.com/
https://www.discoverballina.com.au/visit/big-prawnWell, I guess it mostly boils down to good marketing and stuff. Gotta make the best of what you got. Just be creative with it and stuff.
You gotta gave something to offer. Say you live somewhere where cannabis is legal then you offer some sort of cannabis tours. I do not know the legality of this just giving an example. I live in Indianapolis, it sucks and doesnt have much to offer in the way of beautiful mountains, oceans, etc. People like to come to the Indy 500 so maybe I would offer some sort of Indy 500 tour. Gotta make due with what you have around you
Websites like Tripadvisor and AirBNB will be helpful for you.
If your area has a visitors and convention bureau, they will help you plug into marketing resources.
Of you don’t mind me asking, which region are you in?
You could hang onto the idea of slow living.
Create content around serenity. Approaching any influencer who lives at least 1-2 hrs away and invite them over. Give them good hospitality and ask them to emphasis on the culture/vibe that you offer at your farm.
If there is any vegetable plantation, go for a foodblogger or recipe developer who travels too. That’d come and cook something at your farm, create slow, moody reels and post.
You can use that content to run ads and get published in local magazines etc for more coverage.
Dont sell your farm, sell the old-age, wholesome vibe that it offers.
I know “U-pick” berry farms are pretty popular near me. There’s also an ostrich farm which attracts a lot of tourists.
So if you don’t have natural beauty, try farm related tourism
Tell you story, in a positive way and continue to tell it over and over. What is a day normally like? What arent we, in the big city seeing? Because I’m sure even if we don’t like it, we’ll at least be away and understand. I’d focus on showing that side, even if you might think it is boring, there is someone who will undoubtedly find it fascinating and some will enjoy it enough to book a visit.
Food! A good restaurant or guesthouse with a particular experience, dish or whatever that will distinguish you. Maybe a farmer’s market next to it to monetize further. There’s a guy here that planted a lavender field and maze… people come for Insta photos
An optimized Google Business profile, hundreds of great reviews, 6 years awarded the Trip Advisors Traveler’s Choice Awards. Google Ads.
For me, as a tourism entrepreneur in a similar boat, it was all about creating unique experiences. Showcase the local culture, artisanal crafts, or maybe some lesser-known historical gems. Highlight the authenticity of your location—sometimes that’s the real draw. On another note, I recently came across ScatterMind, an ADHD coach, and it’s been a game-changer. It helped me tackle challenges, stay focused, and bring fresh ideas to my business.