I would like to try cold E-mailing for business so I am thinking about it. Your experience in using cold e-mailing can help me.
Disclaimer: please don’t DM me with your services.
Hello folks!! We provide bulk emailing services for B2B businesses in states. Mostly cash advances , commercial real estate, Refi and erc. Do ping us for more questions
We were skeptical but signed up for the service Sopro. We had to pause it after 6 months because our inbound leads overwhelmed our sales team. We’ve now staffed up and will resume soon.
It’s pricey (starts at about $4k/mo) but cheaper (and more effective) than a lead generation employee.
It’s my biggest lead generator. I pay a third party company that provides CRM, pulls data for those likely to be good leads, sends the cold emails. Once I have a call to action answered from a cold email it goes into my pipeline and I work. For someone who has zero employees it’s super helpful for me to only spend time on warm leads. I do SEO, PPC and direct mailers as well. But cold emailing is the foundation.
Yes, and the results can be amazing (I’ve booked +200 meeting) only using cold email. A lot of people have bad result because (i) they don’t personalize their email (ii) they try to sell an a first approach (iii) they send only 1 email to the prospect.
How do you personalize your emails besides “name” attribute?
so… spam. you want to send spam.
I worked in cold email and sent millions of them for 6+ years. I stopped sending cold email campaigns a few weeks ago.
If you research someone and want to message them out of the blue, make it personal and you might have a chance. And I mean personal: study them, listen to what they said publicly, only reach out if you actually have a connection.
If you want to send out a thousand emails a week to randos… Best save your time, and theirs. It’s not worth it.
I actually rambled about my time and lessons from cold email here if you’re curious.
If you do include an unsubscribe link. Can’t tell you how many cold emails I flag as spam that I would have been happy to just unsub to.
I get lots of cold emails. Every. Single. One. Gets. Blocked.
And reported as spam so others on my network are insulated, too.
I am a headhunter and cold emailing was fantastic a year or 2 ago. Just like all the new tech/software (Monster, Career Builder, Indeed, Email marketing, AI/ChatGPT) in my industry it starts out strong and you can make a lot of money but once it hits the masses it stops being useful.
That being said we still have some luck in very narrow select markets using it.
Do you like getting spam emails?
I’m flagging it as spam and reporting you if you send more than 1
The “more than 1” is fair … I feel like a cold email is fine to see if there’s any interest, but putting someone on a nurture campaign without an opt-in is where it crosses the line into spam IMO.
It’s at the core of what my company does with over €40 million pipeline delivered from it
Highly recommend, and happy to answer any questions
Do you do primarily cold emails or cold calls? What’s your sales process like? What’re you selling?
No coke calling - primary offer is email but we also do cold LinkedIn, LinkedIn ads and a few other things.
Sales process we get a lot of inbounds and referrals but from cold leads we go disco call to qualify then demo. Obviously the number of calls varies based on the size of the company and number of gatekeepers and decision makers. For example some would close on the first call and others will take months
We’re selling SaaS user acquisition services
Cold email is how I generate 90% of my pipeline.
You need to be incredibly targeted with your list and precise with your messaging
You also need the correct software to make sure it lands in the inbox
Happy to chat with you & give any advice you need
Would be grateful to hear more about it Sir!
Great way to piss people off and set money on fire. Stop looking for scammy shortcuts.
How is emailing someone a scammy shortcut?
Sending cold emails to people that don’t want them sucks. It’s not going to work, and if you don’t really know what you’re doing, they’re all going to go to junk/spam anyway.
I’ve worked in email for almost 10 years at this point. The number of people that buy a list of contacts and thinks they’re going to just drown in leads after blasting out a shitty email to a bunch of strangers is way too high, and it never works out for them. I’ve seen it attempted and failed countless times.
Can it be done? Yea, a few people pull it off. I guarantee zero of those success stories started with a low-effort post on Reddit, pleading for someone to give them… what exactly? I don’t even know what the point of this thread is. Cold emails are a bad idea for anyone, but especially someone this unwilling to even try to learn anything.
Well it seems like OP is only asking for advice on the technique in general, I see no problem with that.
The advice would be not to do it. Name one mainstream email service provider that doesn’t forbid cold emailing in their terms of service. This has been a frowned upon practice for years.
Cold emailing can work really well if it is targeted, personal to the prospect, and customized. Assuming you are doing b2b sales–this isnt too complicated. If b2c–dont bother.
Spamming targeted lists can work but you need to protect your domain authority so your emails are more likely to hit an inbox. e.g. if your domain is “acme.com” have a 2nd domain for your spam emails to be sent from such as: “@getacme.com” and then watch your open/reply rates–when they drop off switch the 2nd domain name again.
Whether targeted and customized or “spray pray” becomes your approach–maximize your “e-mail preview”–Gmail gives you like a 120 character preview across your subject line and email. Your mileage may vary based on email client and screen size. That is the most important part of your email. Do not waste it with something like: “Hi there, the reason for my email is that acme corp…” Say something relevant and compelling.
I ran a cold email campaign a while back for lead generation for attorneys… it succeeded in bringing in real leads, but failed in converting. The conversion was probably on us though, our pricing was ambitious and that was the feedback we got from almost everyone.
20+ leads responded back with “yes im interested” and maybe about 8 agreed to a zoom call, 5 showed up to the zoom call - two said they were still interested and asked for follow ups but then ghosted.
Im re-packaging the pricing to be a little more easy to digest and will be retrying again in Jan because overall I’d say it has a lot of potential.
Keep it up man! I used to do A LOT of cold emailing/cold calling and attorneys, realtors, and insurance agents were the hardest ones for me to land. BUT they were also the most profitable!