Neither XMPP nor Matrix will ever become “the next WhatsApp”: the current internet has seen too much consolidation for the tech majors to permit it (and open and federated protocols can’t compete, do not have the marketing budget nor the platforms to promote their software, but I salute the EU’s Market Act attempt to shake-up the status quo).

But that doesn’t really matter IMO. What (I believe) is important in the grand scheme of things is that such protocols remain alive, maintained and secure, so that:

• small-scale instances can flourish and contribute to a more resilient/efficient internet (think of family-/district-level providers ; this is the kind of service I personally offer: family members and friends at large appreciate that the messages and data that we exchange aren’t shared over some cloud or facebook server for no good reason)

• IM identities can persist over time: if you are a business or an individual, you may want to look into having a stable/lasting contact address, that will survive the inevitable collapse of facebook/whatsapp/instagram/… If you are old enough, your current email address probably existed before facebook. Why not your IM address?

And yes, I hear you, this is rather niche, but what got me there (and on XMPP in particular) is having been long-enough on the internet to become tired of the never-ending cycle of migrations from service to service. More and more people will have a similar experience as time goes, so this niche will only grow :)