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This is unethical and possibly illegal surely?

Hey, just letting you know that the laws around this vary significantly from country to country, state to state, and so on.

IANAL. However, I see you’re aware that this is illegal in the EU due to the GDPR. However, what you’re also doing is illegal in various places in the USA as well, notably, California. It’s also illegal in Canada despite your business being registered inside or outside of Canada. In fact it’s illegal in so many places that you’ve essentially set yourself up for a variety of potential (probable) lawsuits. Combined with some of the new BOI laws that are coming into force there’s a remarkably high chance that you’re going to be personally identified and able to be held personally liable given that the corporate veil can be pierced in situations where the law is fragrantly broken by an individual.

https://mcmillan.ca/insights/keepin-it-real-opc-finds-that-pipeda-applies-to-foreign-incorporated-business/