• Maggoty@lemmy.world
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      2 years ago

      Selling at a loss to enter a market or gain market share is a time honored tradition at this point.

      • Hyperreality@kbin.social
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        2 years ago

        It is, but as the article mentions some manufacturers are making a loss of 35k per car.

        If those cars are then sold for 5k less than the US/EU/Japanese equivalent, despite lower wages and environmental standards, you have to ask yourself questions.

        • Maggoty@lemmy.world
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          2 years ago

          Yes you just described the business model. Everyone from Walmart to Amazon to Uber uses it. They take a loss in the short term, relying on new investor money or other products.

          • Corkyskog@sh.itjust.works
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            2 years ago

            Or they could be building economies ot scale? You can’t drive down costs making thousands, you need to make millions.

            • Maggoty@lemmy.world
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              2 years ago

              That’s possible too. It’s not like the US doesn’t give businesses loans and grants for upscaling.

    • CosmoNova@lemmy.world
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      2 years ago

      Yep. They‘re doing exactly what we usually call hostile underbidding to heavily inflate prices later when they‘re a top dog. A practice that is not quite legal in most parts of the west. And whoever wants to know when things still don‘t work out for the car maker because subsidies dry up: Search for Chinese manufacturer ‚Weltmeister‘. That will make you think thrice about ever coming near a Chinese EV.

      • Hyperreality@kbin.social
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        2 years ago

        It’s also called dumping:

        https://en.wikipedia.org/wiki/Dumping_(pricing_policy)

        The kind of thing usually results in a trade war, sanctions and tariffs.

        The problem in Europe, is that our manufacturers are so reliant on Chinese parts and manufacturing, that they’ve asked our government NOT to intervene. China has them by the nuts, because they’ve outsourced too much. IRC they can’t even make batteries without using Chinese parts.