I don’t think we realize how good we have it right now. ChatGPT is unbiased (configurable solely and fully by the user) and truly tries its best to be useful. It’s surely a question of time before OpenAI lets advertisers pay them to introduce product placement and subconscious biases into the LLM in exchange for cash. This could make eg. all medical advice it gives make it seem like you need one specific, sponsoring, medication. What alternatives are there for getting the current experience when that happens? I wouldn’t mind paying a small subscription to cover compute costs and retain neutrality.
I would be seriously surprised if it wasn’t happening already because it’s the only way I can imagine them making money. Say, Disney pays OpenAI so that overall output is 3% more positive which scales quickly with the number of ChatGPT users that mistake it for a search engine. That kind of marketing benefits from not being blatant.