“Put simply, the loudmouths of the far right are competing in an attention economy. Saying something shocking wins attention, but to keep it they have to say something more shocking still. There is a ratchet effect, which ensures the conversation becomes ever more extreme. Note the latest effusion from the white supremacist US influencer Nick Fuentes. Holocaust denial worked for him for a while, but his audience demands more. This week, he provided it by directing his fire at women, whom he castigated for encouraging sympathy for the poor and minorities. “