After two seasons, the queer pirate romcom starring Taika Waititi and Rhys Darby was cancelled by HBO’s Max earlier this month – and its fans quickly mobilised. They raised more than US$21,000 for the campaign, which was used to purchase a billboard in Times Square and have a plane fly over Hollywood with a banner reading “Save Our Flag Means Death”. They also flooded Max’s social media, phone lines and customer feedback inboxes en masse, and launched a petition that has just under 80,000 signatures at time of writing.
This is the best summary I could come up with:
In 2019, a woman named Emperial Young went on an eight-day hunger strike outside the Netflix building in New York, protesting against the streaming giant’s decision to cancel the cult hit TV show The OA.
After two seasons, the queer pirate romcom starring Taika Waititi and Rhys Darby was cancelled by HBO’s Max earlier this month – and its fans quickly mobilised.
They also flooded Max’s social media, phone lines and customer feedback inboxes en masse, and launched a petition that has just under 80,000 signatures at time of writing.
“It’s been great to be involved in, not just to see everyone’s dedication, but how creative and hilarious some community members are in their tactics, which span from ‘respectful and sincere’ to ‘fairly unhinged’ – in a good way,” McKenzie says.
In 2023 alone, cancelled shows included Disney+’s Willow, Netflix’s Shadow and Bone and Mindhunter, Paramount’s Star Trek: Prodigy and Max’s Gossip Girl, to name just a handful.
Anne With an E fans used many of the same tricks as Our Flag Means Death, including buying billboards and social media strategies; they even had Ryan Reynolds tweeting his support.
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