What the new tech creator-content platforms and economy miss
Adam Neely on "quitting #youtube " puts two ideas together (that I hadn’t) and implicitly asks “what if the new platform/economy fails you”
Longevity and freedom from traditional gatekeepers. The content-creator economy fails on these promises.
Burn out is baked in and ignoring the traditional gate-keepers is at your own very serious risk.
The world is the same, tech is just milking us.
@maegul @workreform I’ve been writing about exactly this for a while but it’s such a complex web of internet history, individual psychology, marketing concepts, and business models that it’s been taking me months to figure out a cohesive argument.
Basically there’s kind of a grift. But not in the way most think.
The creator economy led to a lot of people starting “businesses” without knowing a single thing about business. They just know audience and content. It doesn’t work.