What the new tech creator-content platforms and economy miss
Adam Neely on "quitting #youtube " puts two ideas together (that I hadn’t) and implicitly asks “what if the new platform/economy fails you”
Longevity and freedom from traditional gatekeepers. The content-creator economy fails on these promises.
Burn out is baked in and ignoring the traditional gate-keepers is at your own very serious risk.
The world is the same, tech is just milking us.
@maegul @workreform I’ve been writing about exactly this for a while but it’s such a complex web of internet history, individual psychology, marketing concepts, and business models that it’s been taking me months to figure out a cohesive argument.
Basically there’s kind of a grift. But not in the way most think.
The creator economy led to a lot of people starting “businesses” without knowing a single thing about business. They just know audience and content. It doesn’t work.
@maegul @workreform these online platforms have made it extremely easy to accidentally attract a large enough following that it can get monetized. But when you remove that much friction - you get people with large audiences who have no idea what to do with them. They don’t actually understand why their following is valuable and so they cannot control the value.
And a lot of them don’t want to learn the difficult business aspects of their own work… so they keep outsourcing it to algorithms