What the new tech creator-content platforms and economy miss
Adam Neely on "quitting #youtube " puts two ideas together (that I hadn’t) and implicitly asks “what if the new platform/economy fails you”
Longevity and freedom from traditional gatekeepers. The content-creator economy fails on these promises.
Burn out is baked in and ignoring the traditional gate-keepers is at your own very serious risk.
The world is the same, tech is just milking us.
@maegul @workreform but because they don’t actually understand what the algorithms or their brand deals represent or what any of those other brands are truly paying for… creators are trapped.
Often they are trapped in the confines of a single platform which they happen to understand to some degree and where they do have an audience. So they stay trapped within that one platform, that one ecosystem, and that one algorithm.
They can’t replicate their success cause they don’t really get it.
@maegul @workreform I’ve been referring to this as “the single platform creator trap” - a creator who is trapped by their own belief that they can’t control the value they bring, is stuck within one third-party online platform, and who doesn’t fundamentally know how to recreate their success or take it elsewhere.
Creators who can make multiple platforms work always always always have way more control.
It’s a self-imposed alienation from owning the means of production in Marxist terms.
@mariyadelano @workreform
*head rolling around in unbounded confirmation*
Yep yep yep yep yep …