G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.
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The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”
What all these trend chasing CEOs fail to grasp about ChatGPT is that the Neural Network is trained to return what looks like like a human written answer, but it is NOT, IN ANY CASE, GOING TO RETURN INFORMATION. If you ask ChatGPT to write an essay with sources, ChatGPT is going to write a somewhat coherent essay with what looks like sources, but it’s going to be a crapshot if the sources are even real, because you asked for an essay with sources, not an essay USING any given source. Anyways, I’m going to heat some popcorn and wait for the inevitable fake articles and the associated debacle.
ChatGPT is an engineering marvel in that it has understood the semantics of language. However, it has absolutely no idea what it is talking about beyond generating the next token in a string of what sounds like natural language. I wish more people would understand this nuance.