TLDR: Yaccarino was brought in to smooth over corporate relations between Twitter and its advertisers, who are naturally trepidatious of Musk’s unpredictability and capriciousness. Her efforts have been frustrated because of, well…Musk’s unpredictability and capriciousness, the latest example of which are the bizarre tweet view limits that have largely broken the website in various ways.
I’m convinced that Musk is involved in some kind of Brewster’s Millions situation with Twitter.
I also feel sorry for the CEO (well, not really) as they’re clearly being set up as a scapegoat for the inevitable failure that Musk’s erratic and short-sighted behaviour will cause.
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For what it’s worth, I think the attempt to scapegoat a woman is going to fail—everyone’s been blaming Musk and will probably continue to. I’ve never heard of Linda Yaccarino before this article, let alone blamed her for Twitter problems.
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Glass Cliff, but Linda Yaccarino is also the person who likes and follow far right accounts, so I’m not giving her a free pass.
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