of note:
The 404 team DIYs as much as possible. They pay for hosting through Ghost and set up litigation insurance, for example, but everyone makes their own art for stories instead of paying for agency photos. (The reporters are also the merch models). Everyone works from home, so they don’t have an office and don’t plan on getting one anytime soon. The team communicates through a free Slack channel. Koebler mails out merchandise from his garage in Los Angeles. Every month, the team meets (virtually) to decide how much they can pay themselves. (The number changes each month, but everyone gets paid the same amount.)
I know you’re not alone with the opinion that a website asking an email address to create an account is dangerous, but frankly I still don’t understand the slippery slope argument attached to it. There are laws governing email marketing nowadays (CAN-SPAM in the US), as any actual business fucking around will find out.
In my humble opinion, an important lesson we can take from the last decades of the web is to be wary of a private free lunch. The Google search engine has never required an email and yet today they sit on an empire based on the exploitation of our data. In that sense, paying for a service is much more honest than mining the users’ privacy and selling it to advertisers (as mentioned in some hermetic Terms of Agreements & Conditions). The system may not be perfect, but asking an email address is the least invasive way to recognize someone that paid for a service.
Also, what do you mean by “self-protectionism”? It sounds like a derogatory euphemism for “making a living”. It’s fine for four journalists to live from their profession. I think paying human sized businesses for services is quite different than doing the same with disruptive, market devouring corporations.