I’ve used it almost since day one. I like sending it a photo and converting the text to, well, text.

Tick box lists that don’t disappear when ticked and can easily change to a normal list.

Labels, colours, collaborating, text formatting, audio, reminders (location!) and of course native Android sharing. The widget is great as well.

I have to use MS for work and I use Keep for all sorts before sending across. Anything to avoid using One note, or Windows really.