It’s like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.

Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.

Very bleak.

  • droans@lemmy.world
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    1 year ago

    Does Burger King subsidize their commercials by running Samsung Ads within them?

    Cross-Promotion definitely exists. In the US, a lot of iPhone ads are paid for by the carriers so they can put a blurb at the end.

    Burger King is actually a weird example for you to use. They use cross-promotion more than almost any other company.

    BK was also a leader in cross-promotion. In 1977, they ran commercials using Star Wars advertising while selling glasses with the characters from the film.

    Movie studios have been using paid promotions for products since the 90s. Iirc the very first paid movie tie-in was in ET. The studio had planned on using M&Ms in the film but were rejected by Mars. Hershey’s heard about this and paid them to instead use Reese’s Pieces in the movie.

    It’s fair to hate it, I usually do, but it happens all the time. The only one I can think of that I liked was 30 Rock, especially with their Snapple product placement.

        • droans@lemmy.world
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          1 year ago

          I have a rule about being constructive, so I can’t ask any questions right now because all the questions that I have right now are rhetorical and they end with the word idiot.

          Do you know what a rhetorical- No, of course you don’t know what that is, you’re an idiot.

          I’m sorry! I am so sorry, but you’re so stupid. You have no idea, and you’re the only one who has no idea, because guess why?

          Don’t answer that. You’ll get it wrong. Aw, so dumb. You’re just a dumb little man who tries to destroy this school every minute.