It’s like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.

Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.

Very bleak.

      • drcouzelis@lemmy.zip
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        1 year ago

        I just rewatched it. I didn’t see a “5 minute car commercial”. I saw a five minute car chase with humor and dialog that advanced the characters.

        But all of the cars are Chevrolet brand. Is that the issue? I’m so confused! This is like the most minor “ad” I’ve seen in a movie.

        I wonder what OP thinks of Olive Garden in Sonic the Hedgehog… 😅

        • counselwolf@lemmy.dbzer0.com
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          1 year ago

          Maybe OP thought that the car chase happened so that they can make an ad for Chevrolet. (Which could be true, and I think had happened to other movies.)

          But I think what usually happens is the car chase is already in the script and the production reached out to car brands that are interested in sponsoring the movie. Then adding some glorious shots where the brand is obviously visible and the center of focus to accomplish the advertisement and gain revenue.