Once the brand becomes a core part of someone’s identity, the company can do no wrong and it’s extremely difficult to convince them otherwise. The level of willful ignorance is astonishing. We have a similar problem in American politics.
This will probably shock you to the core, but some of us can use and enjoy the company’s products for a wide variety of reasons, whilst continuing to be skeptical and not liking every one of their decisions.
Once the brand becomes a core part of someone’s identity, the company can do no wrong and it’s extremely difficult to convince them otherwise. The level of willful ignorance is astonishing. We have a similar problem in American politics.
This will probably shock you to the core, but some of us can use and enjoy the company’s products for a wide variety of reasons, whilst continuing to be skeptical and not liking every one of their decisions.
Nuh uh!
You like a thing I don’t! You’re a fanboy of that thing. Why else would you like it?
Yeah, you’re right. I bow to your superior logic.