How far along are you with your business? Do you have marketing materials? Website? Reviews?

I’ve tried to get my company to automate more of our process and the owner (83 yo) is pretty resistant to change. Would think your best bet is SEO. Try a few different channels and see what works after 3-4 months.

Would definitely protect yourself with an LLC. Easy and quick to setup and can avoid a lot of trouble down the road.

No one every expects accidents to happen but at least you will be prepared.