Get your first 5 customers who are locked in before you quit. Take holiday days if you need to meet them. Tell them you are flat out with other customers but can do calls 8am or 6pm. Being in demand will make you more in demand.

Sounds like you are nearly there but don’t quit too early is my advice.

Set up a reasons to buy from us sales USP.

Trustworthy - read our reviews and compare to our competitors

Fast delivery. On time delivery or double your money back

If customers contact you. Suggest they do a charge back and buy from you.

Air freight replacement stock in. Pay factory extra to skip the queue if your margins can afford it. Lower the ad budget on a CPA basis.

I use naturalReaders.com to read documents and books. It’s not Morgan freeman but you do get to select which voice actors from a list you want to read the words. Different accidents and tones. I switch voices to help with retention and differentiation of documents.

Give it a try. Could they make a Morgan freeman version, easily. But legally, I’d like to think some things are respected and sacred. But you could do a similar voice in terms of confident and calm.

Don’t let it distract you from the mission. I’ve walked away on legal fights I’d certainly win, because no one tells you how much attention, time and opportunity cost it will take.

Lawyers alway tell you to purse it - it’s how they make their money.

If you decide to do it, put time in the diary to work on it and refuse to think about it the rest of the time. It’s mentally draining. Give the lawyers the info and let them at it.

Mostly take learnings from it now, payment always upfront or in stages, build in fail safes. JV contacts need to be solid. They probably had you in the small print. See if your lawyer can negotiate a win win settlement early without dragging it out.

Legal battles are an annoying but just part of the entrepreneurial journey, after a while they stop phasing you, but the first few really take up rental space in your mind. Unfortunately if you have success or money, people will try to take it from you.

The truth for most businesses is it varies by month and where you are on the journey. Some months you loose money, some phases you hire aggressively and have a high burn rate during growth. Some months, be it seasonal or phase, you make money and it goes straight to the bottom line, directly to the owners. Other times you make money on paper and in reality it’s just stock on a balance sheet, and you borrow to pay the taxes on the profits.

The reality here, and point of this comment is that the comments here make profits look like a straight line chart that’s very predictable. Often this is not the case.

Run your business plan and financials, who are you gonna hire, how much do you spend till break even and what’s the teams success look like.

There’s no fixed percentage. It’s all about where is the business going in terms of turnover, what’s the risk and how many follow on rounds are you expecting - as they will dilute the early stage investors.

Refame, you didn’t fail, you just learned a lot the hard way…

A good product isn’t enough to make a sale. And once made, each incremental sale costs almost nothing. In their case probably has recurring revenue for online activity.

Fair answer, then in that case go for it. Nothing worse than a bad situation.

Realise that the entrepreneurial journey in itself has a lot of anxiety, and then decide to embrace it by choice anyway!

I would never encourage someone suffering from anxiety to start a business. It’s unbelievably stressful, lonely and life is unfair as an entrepreneur. People can sue you, make up false narratives, publicly review their opinions of you (anonymously).

Take another job and do you passion as a side job for now. If the anxiety goes away and can be set to one particular situation, then maybe go for it later. But it’s a head space that’s dangerous for those with mental health or dependency issues.

Read some books on motivation and find your why. Jocko Willink on extreme ownership is a good start. Then Simon Senik Find your why.

The post reads to me like you want the results of hard work but aren’t yet prepared to put the hard work in as you haven’t find a reason to get out of your comfort zone.