In the US, a w2 is when you work directly for someone else on their payroll as an employee. It’s called a W2 because that’s the form your employer issues at tax time.
A 1099 is an independent contractor that works for themselves and works for other companies but isn’t direct employee. 1099 is what you get from anyone you do work for in excess of $600 now…
Focus on ONE project, one path to bring income in…or get a w2 job for a while until you can start working on your own again.
It’s the argument about the jack of all trades. Make money first, add extra stuff later.
Beware ads on instagram - according to a mess of redditors over there, once you pay you have to keep going.
If you stop paying, no one sees your stuff from that point forward
Depends on how you set it up, honestly.
I can record a podcast episode and release within about 30 minutes if it’s solo.
I record in OBS, and have a mess of audio filters in place to remove most of the post-processing requirements for audio.
I drop it into audacity to clean up the audio the filters miss (but no cuts - full length), loudness normalize to -19lufs, hard limit -1.0db, export it as a .wav, drop it into adobe with the video and then add my intro/outro clips, produce the video and THEN go into the single track recording and cut out silences and ramblings.
Back in the audio only file in audacity I add the intro/outro, cut the ramblings and silences and export as a fixed rate mp3.
Both of these take less than an hour for a 30-40 minute solo podcast.
The recording filters help a LOT.
Spend the money to survey your customers and potential customers as to the quality of your offering and what you could do better and/or solve additional problems for them in your niche.
You can write this off as r&d or marketing depending on how you structure it.