Ofc it’s a case study, and not a research paper. We’ve compared the best-performing ads from the past to newly generated AIGC creatives. In vacuum we should prob compare it to all previous ads, including the non-performers, but that would be a massive one.

Pls share your thoughts on what we should test the next? Like what type of product, sample size, etc

Aquila (eagle in Latin)

pick the most eyesore type of problem, and explore it with experts, co-producing great content, and benefiting from each other, sharing the value with readers

short summary: bunch of ppl got fired, and got hired again in a matter of one weekend