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Cake day: July 6th, 2024

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  • ByteOnBikes@slrpnk.nettoGreentext@sh.itjust.worksBased Red Dead
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    6 hours ago

    There was that other thread talking about Ubisoft games and how theyre putting a black samurai in there. I wrote a comment about how ubisoft marketing is so controversial but then they deliver these milquetoast Ubisoft games.

    Just imagine if Farcry 5 actually went the route of RDR2 and had some fucking balls. Instead of try to appeal to both sides.













  • You weren’t kidding! This is a rollercoaster ride of incredible twists and turns!

    The problem, according to three former Cooler Screens executives and a former Yahoo executive, was that their clients thought of the screens as “shopper marketing,” an old-timey ad category that covered in-store promos like the balloons or cardboard displays that clerks hang over cases of beer. Spending in this area was far lower than the more lucrative digital ad rates Avakian hoped to charge. One of the former Cooler Screens execs says that Avakian wanted marketing dollars well above what the industry was willing to pay and that his lieutenants could be preposterously condescending on calls with the Yahoo sales team, which at times devolved into shouting matches. “The Yahoo people hated them!” this former exec says. “Their MO was to ride them [Yahoo] like Secretariat.” (A Cooler Screens spokesperson says that this description is inaccurate and that Avakian’s relationship with Yahoo executives remained positive.)

    Condescending calls with Yahoo sales team. Fucking hilarious.