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Cake day: November 26th, 2023

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  • There are several SEO frameworks that can help you standardize the work around research, writing, and shipping blog posts. Here are a few of the most popular and well-regarded options:

    1. HubSpot’s Pillar-Page Content Model: This framework emphasizes creating comprehensive pillar pages that cover a broad topic in depth, and then linking to more focused cluster content that provides more detail on specific subtopics. This approach helps you organize your content around key themes, improve internal linking, and establish your website as an authority in your niche.
    2. SEMrush’s Topic Cluster Model: Similar to HubSpot’s pillar-page model, SEMrush’s approach focuses on creating a hierarchy of content that starts with a broad topic page and branches out to more specific cluster content. This framework also incorporates keyword research and competitor analysis to ensure your content targets the most relevant search terms.
    3. Brian Dean’s Skyscraper Technique: This framework is focused on creating content that is not only informative and well-written, but also exceeds the quality and comprehensiveness of existing content on the same topic. This involves conducting thorough research, gathering unique data, and presenting your findings in an engaging and visually appealing way.
    4. Andy Crestodina’s Atomic Content Model: This framework emphasizes creating bite-sized pieces of content that are easy to consume and share. These “atomic” content elements, such as blog posts, infographics, and social media posts, can be combined and repurposed to create larger pieces of content, such as pillar pages or whitepapers.
    5. Neil Patel’s Content Marketing Template: This framework provides a step-by-step guide for creating blog posts that are optimized for search engines and social media. It includes sections for keyword research, content structure, on-page SEO, and social media promotion.

    In addition to these frameworks, there are a number of tools and resources that can help you with your SEO content creation process. These include:

    • Keyword research tools: Tools like SEMrush, Ahrefs, and Google Keyword Planner can help you identify relevant keywords for your blog posts.
    • Content optimization tools: Tools like Yoast SEO and Surfer SEO can help you optimize your content for specific keywords and phrases.
    • Content analysis tools: Tools like Grammarly and Copysmith can help you improve the grammar, style, and readability of your writing.