I am not trying to sell you but I think my tools can help you with SEO specifically with choosing keywords.

The tool that I created able to go tru thousands of possible keywords related to your business, market and target customer and perform traffic, difficulty and trend analysis to choose top 100 keywords you can aim for SEO.

Here is sample other business keyword analysis : SAMPLE KEYWORD ANALYSIS

Here is the link to tool if you want to try it out : decentool.com

Let me know if there is anything else you want be to help or review

I am not a ui/ux guy but what I can recommend is keywords that you website and maybe in future blogs cater to.

I made a tool that will go tru thousands of keywords and using that tool I manage to perform keywords analysis for your product. Here is the keyword analysis : AIWHOOSCHOOL KEYWORD ANALYSIS

Let me know if you want to know how to use this or have some feedback on the analysis