This really depends… Here’s my 2 cents (Co-Founder of a Recruitment firm for SaaS GTM teams);
In the end, the value will be decided by:
(Perceived value * confidence in achieving said value)/(time it takes to get there * effort it takes to get there)
Perceived value: depends on the LTV of your target market, will they earn €100 or €100.000 for every closed deal? needless to say, this will impact the value immensely. How many of those 1000 leads do we expect to close?
Confidence: “1000 quality leads” sounds to good to be true. Do you have a track record? Quality leads, what does that mean? Does quality refer to the accuracy of the data (ex phone number, email etc)? Does it refer to there being an intend shown by the leads to buy a certain product?.. You get the point.
Time it takes to get there: Again, depends on the market you’re in. How long will it take to get from lead to deal. Btw, just to make sure we’re on the same page, what you’re selling aren’t 1000 leads, you’re selling the revenue/ deals/ profit created by those leads.
Effort: market… + what type of list it is. Let’s say they showed intent to buy a certain product, than effort would be lower.
This really depends… Here’s my 2 cents (Co-Founder of a Recruitment firm for SaaS GTM teams);
In the end, the value will be decided by:
(Perceived value * confidence in achieving said value)/(time it takes to get there * effort it takes to get there)
Perceived value: depends on the LTV of your target market, will they earn €100 or €100.000 for every closed deal? needless to say, this will impact the value immensely. How many of those 1000 leads do we expect to close?
Confidence: “1000 quality leads” sounds to good to be true. Do you have a track record? Quality leads, what does that mean? Does quality refer to the accuracy of the data (ex phone number, email etc)? Does it refer to there being an intend shown by the leads to buy a certain product?.. You get the point.
Time it takes to get there: Again, depends on the market you’re in. How long will it take to get from lead to deal. Btw, just to make sure we’re on the same page, what you’re selling aren’t 1000 leads, you’re selling the revenue/ deals/ profit created by those leads.
Effort: market… + what type of list it is. Let’s say they showed intent to buy a certain product, than effort would be lower.
Hope this helps?