You can start by checking out Facebook groups and subreddits just to see who’s using platforms and see if anything stands out. Try cold-calling trainers in the area, tell them you’re doing research and ask them about their experiences, struggles, and successes. If you can, go hang out where other trainers are working and observe them. Take notes and see if any patterns emerge. Also try looking for influencers on YouTube or TikTok and see who’s getting the most views and engagement then try to figure out why.
A big part of entrepreneurship is kind of stumbling in the dark while you figure things out. It can be super hard at first getting comfortable with uncertainty. I’m pretty new to this community but there seems to be some great people here with lot’s of knowledge. Ask around here, look for people in your area you can take to lunch and learn from. I’d love to hear about some of your ideas!