I do not believe, at all, that linux needs to grow. We don’t need to appeal to every casual pc user, because for most of these people what they are using already works just fine for them - and if they don’t already have the drive to learn about and try linux on their own, there’s no reason to shove it in their faces.
Because to companies, labor is just a business expense, you’re a cost to be kept low so they can please investors/shareholders. Our system isn’t for your average worker, it’s for the people who own the businesses.