I agree. It is tribalism. It also what price point or tier they are “positioned” on the Swatch “tier pyramid”. I’m not gonna compare Longines to any other watch but I think it offers more than many matches that ar at a higher price point.

I often seen it the other way around with critics accusing Longines as trying to compete with Tudor. I have a BB41 that I wear as a daily and I don’t see it. I see it as Longines “stepping out the shadows”. The only people looking to “talking Longines up” are watch reviewers looking for comparisons for their YT videos. I think the brand stands on its own. And I’m craving that Zulu Time in black and gold.

I don’t understand the hate they’ve gotten lately. The Zulu Time, new Conquest, and Hydroconquest are all.bangers . Longines have done well this year. Yet, you have fanboys of other brand talk down on Longines as if it’s a “wannabe”. I think it’s a awesome brand that’s a punching bag for "wannabe " watch snobs.