This was how all glass bottles used to work during most of the 20th century.
I mean, good for them, but returnable packaging isn’t that crazy of an idea. It’s not surprising that someone came up with “hey give us back the thing instead of trashing it and we’ll use it again” before the year we figured out talking computers.
See, this is a tough one. Privacy concerns are legitimate, but also, when people keep reminding that Meta was a key player in acts of terror and genocide what is often not said is that a lot of it happened over Whatsapp groups and direct messages, as in India and Burkina Faso. Direct messaging apps are also social media.
I don’t have a solution for this. It’s a mess of an issue and honestly, I don’t know that I trust anybody with a strong, aggressive position one way or the other.