Personally i wouldn’t launch a product on Black Friday or cyber Monday. The precedent for those occasions is discounted products and without an existing brand that’s been recognised, I would assume that I would be diluting the impact of my product among the sea of sales.
Give your product the launch it deserves in a time period where lots of other brands aren’t looking for the attention of customers. Also your warmed audience will probably get a flurry of marketing emails and they could rapidly lose your launch announcement through that.
Personally i wouldn’t launch a product on Black Friday or cyber Monday. The precedent for those occasions is discounted products and without an existing brand that’s been recognised, I would assume that I would be diluting the impact of my product among the sea of sales.
Give your product the launch it deserves in a time period where lots of other brands aren’t looking for the attention of customers. Also your warmed audience will probably get a flurry of marketing emails and they could rapidly lose your launch announcement through that.