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Cake day: November 21st, 2023

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  • Basic necessities solve themselves. There will always be a market for food, beverages and other personal hygiene commodities (toothpaste, tp, tampons etc.) and medicine. If air could be marketed I’m sure it would be too (it sort of has in the flavoured air department). In order to really break into these markets it takes enormous amounts of effort and struggle, since there are big players already dominating and have been for hundreds of years. Coke cola (in its current form) has the luxury of being 120+ years old, the people running it now weren’t even alive for its conception. This is an extreme generationally engrained brand that has immortalized itself in the beverage market, for better or for worse, with it being the most popular drink in over 100 countries.