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Joined 1 year ago
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Cake day: October 27th, 2023

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  • People like choices. You keep saying water. Why does wine, whiskey, coffee, tea, etc. exist. Coke is dominate due to them being one of the first colas to the market (unique), had a hard to replicate formula that gave them intellectual property (even without cocaine since it didn’t scale until that was long gone in their formula), capital since they grew due to being unique (and invested in), etc.

    Basically, they built barriers to entry and own the top spot in the market. It’s VERY hard to dethrone a top player. Remember the coke sells a lot of other products also, including water. They also diversified when their sales were growing as quickly and/or slowed down in the past.


  • It really depends on your savings and risk tolerance. I’ve jumped into founding startups (different than what you’re doing but similar salary tradeoff) when I was 22/23. I had some savings as I worked a lot since I was in high school (and through college). Just have a backup to your backup plan. If your idea fails, what will you do? If it only succeeds 50% what will you do? What if it takes longer but you see traction (and not enough income), what do you do? etc. Basically, decision tree out what you want to do, what may happen, and what you realistically can do after. It doesn’t have to be crazy or complex… but it’s a super smart thing to do when evaluating risk and understanding your options today and tomorrow.

    Good luck!

    Source: serial entrepreneur who does a lot of corporate strategy and startup advisement/mentorship.








  • I’ve built and sold SaaS businesses that worked with fortune 100s (who had PR good days and bad days). That is all to say, I’ve seen a lot. As you grow, the loudest folks tend to be the unsavory ones. I’m not saying someone can’t disagree. Rather, it’s the people who are unreasonable or just nasty… it’s those people who will keep popping up.

    A good fix I found over the years was just being extremely open, transparent, and honest. Don’t over explain or defend yourselves. Just concisely explain your position and be transparent.

    In the future, if you get big enough, you could set up a “corporate social responsibility” type committee that focuses on important social, governance, etc. type issues and tracks/improves them. Then go a step farther and put an annual report out about all the things you do. Just a little preemptive strike.