I stick to the law and I have a few personal morale rules I follow, for example I don’t generally take photos of homeless people, vagrants (is that the right word?) etc, I never publish them on social if I do. I won’t publish pictures that rely on the aesthetics of the person for their sole interest, anyone can take a picture of a hansom/pretty/well dressed person and people will like it, I’ve not added anything.

Not particularly but better than organic.