I’m really only just getting started in my current business. I have a private practice where I provide a variety of services. I also work as a contractor for a few other companies. My income is basically what I would make if I worked one full time job but there is a lot of potential to grow whereas in a full time job that would be the ceiling.

Take a product or service. Simplify access to it and offer for less than other sellers.

If someone can just go on a website, select something, not pay as much as elsewhere and it arrives at their door, it’s an easy sale. All that is left is marketing.

But if someone has to call your or coordinate how to order the product and when it will arrive, never going to happen unless you own the market for that item.

I’ve gotten more with a smaller budget on Facebook than with a much larger budget on Google.

Google Ads is like using a spray bottle to put out a house fire. You need a large expendable budget to make any kind of impact.

I’ve had more like with Facebook ads, especially boosting Facebook posts from my business page and then targeting the demographics or areas that would be likely customers. You can tell it’s working in real time because you will see comments, reactions and receive messages based on your boosted post.

Do you actually need to make a video to advertise on TikTok?

The same stuff but for other people.