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Comments help. I feel like there are a lot of lurkers who’d engage more but a lot of posts never get any sort of comments so people are less likely to read/participate and it makes the place feel more empty than it actually is.
But I think back to posting on web forums and whatnot and it was always a fairly familiar set if folks and that’s not a bad thing so long as people are engaging.
They’re also directly funding linux devs to work on related projects, which the most mutually-beneficial way to build products around linux