Drexler has a ring brother

Amazing tech there for sure, would be interesting if they positioned their higher end stuff similar to Seiko with Grand Seiko and how they try to distance them under two seperate brands. I know Citizen has ‘The Citizen’ but to me that seems lazy marketing and missed potential as they are hardly different. I know you could say the same about Grand Seiko really but I feel they have done a much better job with the separation and thus brand perception.

That’s the thing their watches are cool, but I associate the name and brand with things like an old grandpa’s mall watch, or the generic name John Citizen. Seems stupid, but I am sure I’m not the only one!