Do you have a website? If so, can you post here?

Allow adding upto 3 competitors website of the customer. regularly scan them, compare and provide feedback on the customer’s contents.

1. Create a copy of a tool for your company where ypu work that has only essential part.
2. Original has more features including some distinct ones which you will market.

In short, try to make them as different as possible, still doing the same thing.