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Joined 1 year ago
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Cake day: November 9th, 2023

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  • I think you need to understand value of imagery in marketing more. Licensing and usage are a big deal all around, it doesn’t matter if it’s imagery, graphics, video, software, etc. It’s all intellectual property, and legally, as creators we own that property. Now for an event, that value is likely lower than a product shot that will be shown on packaging for an item being sold around the world, but perhaps not depending on what business your client is in. If they are selling events or speaking opportunities or anything in that realm and do so on a global scale, then the price of your copyright is high.

    I get that you would give the copyright of a logo to the client. I would also be absolutely shocked if you did so for $1,000. Building out marketing assets for businesses comes in all shapes and sizes. Understanding the value of usage and how much $$$ a client is going to make using your property is absolutely necessary for pricing out your work. I’ve passed many many times on working with people who want to own copyright of my imagery but are not willing to pay for it. Work with someone else or do it yourself. And doing so, for me, has returned me the highest profits and best clients I’ve ever had.